The term "wholesome attribution" may be perplexing when initially learning about attribution. This has nothing to do with the moral or physical quality of the marketing attribution approach, as one would imagine from a harmless game. Instead, one of two high-level approaches to marketing attribution is the complete attribution model. What is fractional attribution, and how does it work? When several sources are given credit for an installation, this is known as fractional attribution. Single source attribution techniques like first and last click attribution, which give 100 percent credit to one source, are undoubtedly known to you. Fractional attribution is a different method that acknowledges the influence of several advertisements to one install. Why are we even discussing this now? The media is extremely fragmented and, as a result, extremely complicated. Marketers are reaching out to consumers in a variety of methods, including online and offline, desktop and mobile. The...